Magic Wheels Inc, Seattle, has appointed Phil Baechler as its new CEO. In his new role Baechler will be in charge of raising awareness of MAGICWHEELS™, a two-gear wheelchair drive system. A company press release claims that recent clinical studies show that immediate and prolonged use of MAGICWHEELS™ reduces chronic shoulder pain while increasing mobility and independence. “Phil brings a wealth of expertise and knowledge, plus terrific enthusiasm, to our business activities and leadership team,” says Allan Boyd, vice president of Magic Wheels Inc. “Coming to us from his success at The Baby Jogger Company, Mr. Baechler has keen insight into our marketing needs. Having him on the ground in Seattle, where the company is headquartered, will further develop our marketing program and enhance customer service.”

As founder, principal, and vice president of marketing of the Baby Jogger Company from 1992 to 2003, Baechler designed and developed various new products and mechanical innovations relevant to the two-gear system behind MAGICWHEELS. The two-gear wheelchair drive requires no battery or motor and provides a two-speed drive, comprised of a high technology mechanism consisting of more than 250 parts—including an automatic hill-holding feature, in addition to a downhill assisted braking.